Public Relations

M.A. in Public Relations

The Master of Arts in Public Relations develops practical skills in writing, representing organizational image, responding to crisis, and applying public relations theory needed and desired in all organizational environments. Communication serves as the foundation of any successful business relationship. The program expands understanding of research, writing, and delivery methods that not only achieve, but exceed client’s expectations.

This program enables students to explore various aspects of public relations including local, governmental or global applications. The program builds on the theory of communication leading to the construction of deliverable, measurable outcomes for clients as well as evaluation strategies. Techniques of self-evaluation help strengthen the student’s ability to adapt and grow in changing climates, responsive to the fast-paced discipline of public relations.

The curriculum plan is based on the general core, concentration, the capstone experience, and electives. This curriculum allows for the development of a strong foundation in communication theory as used in public relations, along with freedom to explore individual interests through the electives and capstone experiences.

As a result of this program, students will:

Deepen ability to apply communication theory to respond to client expectations.
Increase their understanding of the application of research strategies.
Refine public relations writing skills through internal communication, communication in virtual environments, the creation of proposals and the development of media materials.
Develop an awareness of the ethical functioning of public relations practices that serve groups or individuals in various settings.
Expand ability to communicate through the use of effective strategies responsive to crisis and context.