Harris S. Tahir, D.B.A.

Harris S. Tahir, D.B.A.
Title: 
Associate Professor of Marketing and Finance
Office: 
Faculty Center 23
Phone Extension: 
3499
Email Address: 
htahir@immaculata.edu
Education: 

Doctor of Business Administration, Nova Southeastern University, Florida, USA

Master of Business Administration, Rowan University, New Jersey, USA

Bachelor of Science, Punjab University

Research Interests: 

Areas of expertise and research:

  • eCRM
  • Customer satisfaction
  • Online brand communities
  • e-service transactions
  • Marketing-related intangible assets
  • Marketing variables and stock performance
  • Financial markets

Present research activity:

  • Antecedents and Outcomes of Customer Satisfaction in eService Transactions
  • The Effect of Social Media on Brand Communities and Customer Satisfaction
Publications: 

Tahir, Harris, Waggett, Corinne and Huffman, Amanda, “Antecedents of Customer Satisfaction: An e-CRM Framework”, Journal of Business and Behavioral Sciences, 2013.

Tahir, H.S. (2009), Marketing in a Global Economy, Immaculata, PA: Immaculata University. The Online Module is copyrighted.

Tahir, H.S. (2006), Investments Adult Learner Guide, Immaculata, PA: Immaculata University. The Learner Guide is copyrighted.

Tahir, H.S. (2006), Investments Facilitator Guide, Immaculata, PA: Immaculata University. The Learner Guide is copyrighted.

Editor, Tahir, H.S. (2008), Investments Adult Learner Guide. Immaculata, PA: Immaculata University. The Learner Guide is copyrighted.

Editor, Tahir, H.S. (2008), Investments Facilitator Guide. Immaculata, PA: Immaculata University. The Learner Guide is copyrighted.

Editor, Tahir, H.S. (2005), Corporate Finance Adult Learner Guide. Immaculata, PA: Immaculata University. The Learner Guide is copyrighted.

Editor, Tahir, H.S. (2005), Corporate Finance Facilitator Guide. Immaculata, PA: Immaculata University. The Learner Guide is copyrighted.

Presentations: 

“Key Principles of Success” Keynote Speaker at Immaculata University Hooding Ceremony, Immaculata University, PA May 2003.

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1145 King Road, Immaculata, PA. 19345 p. 610-647-4400 or call toll-free: 1-877-42 TODAY
Immaculata University | Copyright ©2014 All Rights Reserved | Federal Compliance Links | Clery